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New Balance’s “American Made Movie” To Highlight American Manufacturing

An upcoming documentary will highlight athletic shoemaker New Balance’s efforts to keep its manufacturing in the United States.

The film, called American Made Movie, will also highlight other manufacturers that have kept operations in the U.S. With that said, the movie also notes that 56,000 U.S. factories have shut down since 2001, in large part due to sending production overseas.

New Balance is in a similar situation. While they ship some of their production overseas, 1,300 of New Balance’s 4,000 employees reside in New England. Thirty percent of New Balance’s products are still made in the U.S.–an impressive statistic for a shoemaker, considering that most of its competitors manufacture their shoes almost completely overseas.

In interviews, the filmmakers have said that those who proudly buy things like locally-grown vegetables should also apply that same pride of place and craftsmanship to purchasing American-made products.

Nathaniel McGill and Vincent Vittorio put the film together after observing the way that the organic and locally-grown produce movement began to affect the way that supermarkets stocked their shelves.

The filmmakers are touring through different cities with the film through August 5th, and the film is set for limited release on August 30th. The tour won’t cross Nebraska, but the movie is available for pre-order and may have a limited release in some area theaters.

Especially as we’re seeing a small resurgence in American manufacturing, while at the same time seeing a downturn in Chinese manufacturing, New Balance’s American Made Movie should be a welcome addition to the growing amount of information out there on American manufacturing.

More information about release dates and the tour can be found at TheAmericanMadeMovie.com.

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